Zooies, Los Angeles.
A proposed brand identity refresh for a cookie store at a gas station in Cheviot Hills, Los Angeles - relocating to Santa Monica.
A customer stood beside me and told me “You’re gonna love it” I did twice on the drive home.
Zooies asked for an logo update. I proposed an ID System ready for Santa Monica elite as well as it’s youth. Modern. Playful. Upscale. They also talked a lot about love.
Two rings intertwined and the heart had to happen. The geometry made it all work.
